PANDORA started nearly 30 years ago. Back in 1982, a jeweler’s shop that would one day become PANDORA, was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie.

 

In 2000, PANDORA’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, and, in the following years, driven by a growing and encouraging demand, the company began to expand internationally. PANDORA entered the United States market in 2003 and Germany and Australia in 2004.

 

PANDORA products are sold in more than 55 countries on six continents. The PANDORA brand and its collection of over 1,600 unique jewelry designs are sold directly or through third-party distributors to over 10,000 points of sale worldwide, including more than 420 PANDORA branded concept stores.

THE MISSION and VISION

PANDORA’s mission – then and today – is to offer women across the world a universe of high-quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are.

 

That is why we celebrate these moments. That is why we say these moments are unforgettable.

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