PANDORA started nearly 30 years ago. Back in 1982, a jeweler’s shop that would one day become PANDORA, was established in modest surroundings in Copenhagen, Denmark, by Danish goldsmith Per Enevoldsen and his wife Winnie.

 

In 2000, PANDORA’s charm bracelet concept was first launched in the Danish market. Consumers embraced the concept, and, in the following years, driven by a growing and encouraging demand, the company began to expand internationally. PANDORA entered the United States market in 2003 and Germany and Australia in 2004.

 

Today, PANDORA is sold through more than 7,700 points of sale, including more than 2,700 concept stores in more than 100 countries across six continents.

 

THE MISSION AND VISION

 

PANDORA’s mission – then and today – is to offer women across the world a universe of high-quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality. All women have their individual stories to tell – a personal collection of special moments that makes them who they are.

 

Pandora’s Vision-To be the branded manufacturer that delivers the most personal jewelry experience

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